TKO shares increased by 10.32% during trading today on Wall Street coming off the historic UFC media rights deal with Paramount Skydance.

Shares opened at $164.21 each but quickly climbed at the start of the day after the announcement was made early in the morning before the market opened.

TKO closed the day trading at $180.14, giving the company a market cap value of $14.8 billion.

UFC’s deal with Paramount amounts to $7.7 billion over seven years with all of UFC’s numbered events plus 30 Fight Nights shows moving to Paramount+.