WWE will be present at SXSW today, the annual music, film, and interactive conference and festival held in Austin, Texas.

Former WWE champion John Cena, commentator Michael Cole, EVP of Digital Media Perkins Miller, and Chief Brand Officer Stephanie McMahon will be present for the panel which will be discussing the Second Screen experience.

WWE has mastered the “science” behind the second screen experience, using it on the WWE app during RAW, Smackdown, and pay-per-views.