WWE has promoted three of the key executives within the company to tackle the new TV rights agreement, launch of the WWE Network, distribution and other expansions in international markets.

Michelle D. Wilson, formerly Chief Marketing Officer, has been promoted to Chief Revenue and Marketing Officer and will now oversee all of the company’s revenue lines and assume responsibility for WWE’s $900 million retail consumer products business. She will also head the effort to launch the WWE Network.

George Barrios, formerly Chief Financial Officer, has been promoted to Chief Strategy and Financial Officer and will now oversee all of the company’s strategic planning processes and take over management of WWE’s day-to-day Television Operations. He, along with Wilson, will be in charge of negotiating the new TV rights.

Stephanie McMahon, formerly Executive Vice President, Creative, has been promoted to Chief Brand Officer and will lead WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors.

All three will continue to report directly to WWE Chairman and CEO Vince McMahon.