WWE had a big presence at today’s Big 12 Championship game between Texas and Oklahoma State as part of their new collaboration and licensing deal.

The partnership, announced in mid-November, consists of a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player, presented on-field at the conclusion of the game by a WWE Superstar. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field.

Drew McIntyre, Sheamus, Jade Cargill, Samantha Irvin, The Undertaker, and Michelle McCool were all present at the game with Taker presenting the custom-made championship. Cargill also presented Nelly with a replica Undisputed WWE Universal title backstage.

.@SamanthaTheBomb, @McCoolMichelleL, @undertaker, @WWESheamus, @DMcIntyreWWE & @Jade_Cargill are here for the Big 12 Championship game! Let’s GO!!@CowboyFB @TexasFootball @Big12Conference pic.twitter.com/FAvqlMRZ20

— WWE (@WWE) December 2, 2023

The Undertaker is ready to hand deliver the belt to the Big 12 champion 😮‍💨 pic.twitter.com/f8M19vVBEm

— College GameDay (@CollegeGameDay) December 2, 2023

jade cargill handing a wwe title out today!!! she looks GOOD with it 👀 pic.twitter.com/7BcgvJIpRR

— MADS (@hangermads) December 2, 2023