The NBCUniversal streaming service Peacock, home of the WWE Network in the United States, announced that it will increase its price for the first time effective immediately.

A Peacock Premium subscription will now be $5.99 a month instead of $4.99, a $1 increase, while the ad-free option goes from $9.99 to $11.99, a $2 increase per month.

An annual subscription now costs $59.99, a $10 increase for the regular tier and $119.99, a $20 increase, for the ad-free option.

Peacock had almost 22 million users in April but registered a $700 million loss. The service was the last one to raise its prices among its competitors.

WWE has a $1 billion contract with Peacock for the WWE Network which will run till 2026.