WWE sending a replica title to Super Bowl winners New England Patriots paid off as the team celebrated with the title during their victory parade which was broadcast live on television.

The title was passed around from one member to another as everyone held it high in the air as they celebrated their fifth historic win. Big WWE fan Rob Gronkowski even did a Steve Austin by smashing two beers as he posed shirtless with two of his team mates holding up the WWE title behind him. The photo of Gronkowski doing the Austin pose even made it on the NFL on ESPN Twitter account.

The title-for-publicity stunt worked wonders again for WWE as many photos posted online of the team all include WWE’s most prestigious title in the picture.

One of the most "Gronk" photos ever pic.twitter.com/coQILEAkkE

— NFL on ESPN (@ESPNNFL) February 7, 2017