In a press release issued today, WWE announced some changes that will be coming to the WWE Network by the end of the year.

Limited advertising – which was announced a few weeks ago – have already started with companies such as Pepsi, Mattel, K-Mart, Take-Two Interactive, and Pure Talk USA being the first advertisers.

The advertising strategy anticipates no commercial breaks during scheduled programming, limited advertising between shows, and occasional advertising before the network’s video-on-demand content.

The company also plans to roll out a new resume play feature, a feature which has been requested since the Network launched, and a watch list feature, both of which will be available across all platforms by the end of the year.