WWE stocks went up 6% today, hitting a day high of $13 before closing at $12.61 amid new speculations of a company merger.

The report was initially drawn up by SeekingAlpha.com after 21st Century Fox’ failed attempt to buy Time-Warner. The attempt led to speculation that Rupert Murdoch’s company is targeting other companies, with WWE one of them.

WWE’s over-the-top Network service was also listed as somewhat of a hot property even though it has failed to attract a large quantity of subscribers so far.

A couple of months ago there were big rumors that AMC Networks was in talks to take over the company which led to another spike in stocks however the rumor never materialized.