WWE and Authentic Brands Group re-launched the Tapout fitness brand with the apparel line for men now available in nearly 300 JCPenney stores and at jcp.com, with plans to launch a women’s collection this summer.
The Tapout performance apparel collection for men includes a range of training and compression tees, tank tops, pants and shorts featuring Tapout’s new, contemporary branding. At JCPenney, sale prices range from $12.99 for graphic tees to $32.99 for compression shorts.
A fully integrated marketing program will support the launch of Tapout. As the official fitness and training partner of WWE, Tapout is promoted across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media. WWE Superstars and Divas wear Tapout apparel during their fitness and training activities and John Cena serves as a Tapout brand ambassador.
“We are thrilled to reintroduce Tapout performance apparel into the retail space with JCPenney,” said Jamie Salter, Chairman and CEO, ABG. “The next generation of Tapout preserves elements of the original brand essence while tapping into current consumer needs for apparel that suits their active lifestyle.”