WWE today announced that it will be using the Periscope app to give fans a look through the eyes of the Tough Enough competitors as the drama unfolds each week during training and competitions leading up to the weekly premieres of Tough Enough.
The @WWEToughEnough account on Periscope will also include guest appearances from Chris Jericho, Hulk Hogan, Daniel Bryan and Paige.
“WWE is already best in class when it comes to utilizing Twitter to engage with their massive global fan base,” said Danny Keens, Head of North American Sports Partnerships at Twitter. “Periscope allows anyone in the world to share and experience live video and now fans of WWE’s Tough Enough can further engage with talent from the show live in real-time. WWE is removing another barrier and allowing fans to have a deeper connection with their favorite WWE stars.”