WWE and the Texas Lottery today announced a partnership around WrestleMania 32, making a WrestleMania scratch ticket game available starting Monday, November 16, with revenue supporting Texas public schools.
The new game gives fans a chance to instantly win more than $10 million in prizes, including top prizes of $25,000, and the opportunity to enter one of four promotional second-chance drawings with prizes that include trips to WrestleMania, VIP all-access experiences at the WWE Performance Center in Orlando, and replica WWE World Heavyweight Championship belts.
“When we found out that WrestleMania 32 is taking place in Dallas, we knew we wanted to be involved,” said Gary Grief, executive director of the Texas Lottery. “We are excited about this opportunity and believe this partnership will be an asset in generating revenue for Texas education.”
Stephanie McMahon, WWE Chief Brand Officer, added, “We are proud to partner with the Texas Lottery, a long-standing and valuable Cowboys partner, and help generate substantial funds for educational programs in Texas. This new partnership will not only provide fans with a chance to instantly win cash prizes, but an opportunity to win exclusive once-in-a-lifetime WWE experiences.”
As part of the agreement, the Texas Lottery will be a promotional partner for WrestleMania 32 which includes integration at WrestleMania Axxess, presence at WWE live events leading up to WrestleMania, as well as custom digital and social media activations across WWE’s platforms.
There are a total of five WrestleMania scratch tickets, featuring WWE Superstars and Divas including John Cena, Seth Rollins, Undertaker, Brock Lesnar, Roman Reigns, The Bella Twins and Paige.