WWE is once again teaming up with Susan G. Komen for the “Rise Above Cancer” campaign which will include all WWE Superstars and Divas wearing pink ring gear starting tonight on RAW.
The campaign will continue throughout National Breast Cancer Awareness month with WWE Superstars and Divas wearing customized “Rise Above Cancer” t-shirts to help raise awareness and funds for Komen.
WWE will donate to Komen 20 percent of the retail sales price of all specialty “Rise Above Cancer” merchandise sold today through December 31 on WWEShop.com and at WWE live events.
“WWE Superstars and WWE Divas are providing an important public service by reaching millions of WWE fans – women and men – with breast cancer education and information, while raising funds that keep our work vital,” said Dorothy Jones, VP of Marketing. “We’re grateful for WWE’s commitment to this cause, and to WWE fans for their enthusiastic support of Komen’s mission to end breast cancer.”
John Cena, a big supporter last year of the campaign, said that he’s proud that the campaign has expanded to all WWE Superstars and Divas and said that WWE’s global platforms combined with the full force of the roster will bring critical awareness for this disease.