WWE issued a press release today announcing that the company has surpassed half a billion fans through its global social media platforms.
WWE’s Facebook page has more fans than the NFL, ESPN, Marvel, Google and UFC, and WWE Superstar John Cena is the number 1 most followed active American athlete on Facebook with more than 36 million likes. On Facebook, WWE has 354 million total likes, including 98 million new likes, an increase of 38 percent year-over year.
On Twitter, @WWE has more followers than MLB, Disney, Sony and Pepsi and according to Klout, is the number 1 most influential brand on Twitter. WWE has a total of 108 million total followers, including 18 million new followers, an increase of 20 percent year-over-year.
On Instagram, WWE’s fastest-growing platform, @WWE has more followers than ESPN, HBO, NHL and Gatorade. WWE has a total of 26 million total followers, including 25 million new followers, an increase of 2,955 percent year-over-year.
With nearly 5 billion video views on YouTube in the past year alone, WWE is the number 1 sports channel ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR. The WWE’s YouTube channel has 6.2 million total subscribers, including 2.8 million new subscribers, an increase of 82 percent year-over-year.