WWE has surpassed 1 billion fans in total on its multiple social media accounts, an impressive feat not matched by any other company.
On Facebook, WWE has a total of 501 million likes with John Cena having more than 44 million on his own making him the most followed active American athlete on Facebook. Instagram is the next most-followed by WWE fans with 226 million followers. On Twitter, 221 million fans follow WWE accounts, while 46 million subscribers are on WWE’s YouTube, which is the number one sports channel on the platform with 30 billion views. WWE’s YouTube channel is also the second most-viewed channel in the world behind only T-Series, India’s largest music label and movie studio.
WWE’s 15 social media platforms include Facebook, Instagram, Twitter, YouTube, Snapchat, Qzone, Toutiao, WeChat, V+, Weibo, YouKu, Periscope, Pinterest, Foursquare and Tumblr.