Gravity Jack, Inc. today announced the iOS release of ‘SlamCam’, an interactive sweepstakes and multimedia-filled mobile application commissioned by WWE for a test program in the Canadian market.

Users of The SlamCam app can scan any of WWE’s ‘SlamCam infused’ marketing materials, like billboard avertising with clear channel, Facebook cover photos, and more, and instantly take part in a virtual scavenger hunt, gain access to exclusive WWE digital content and be entered in the WWE SlamCam sweepstakes.

The SlamCam experience makes use of augmented reality technology.

“WWE is committed to providing our fans with the richest interactive experience in entertainment,” said Ed Wells, WWE SVP and Managing Director, International.  “The SlamCam augmented reality initiative is an exciting evolution in fan engagement, allowing our fans to unlock original content, participate in sweepstakes, and seamlessly continue on to the official WWE app to discover a virtually endless amount of up to the minute information about their favorite Superstars.”