WWE has promoted Tandy O’Donoghue to Executive Vice President of Strategy & Analytics starting March 15. In this newly created role, she will be responsible for overseeing corporate strategy, corporate and business development and data analytics for WWE. O’Donoghue will report to WWE’s Chief Strategy & Financial Officer George Barrios.

O’Donoghue will work with WWE executives to identify and execute cross-functional high-impact initiatives including the global rollout of WWE Network, the development and execution of WWE’s long-term gaming strategy and global content monetization initiatives. She will also lead WWE’s efforts in securing strategic equity investments and partnerships, and will provide leadership for WWE’s use of advanced data analytics to support short and long-term decision making across the company.

O’Donoghue previously served as WWE’s Senior Vice President, Affiliate Relations & Business Development, where she was responsible for the day-to-day management of WWE’s pay-per-view business as well as the development and launch plans for WWE Network.