WWE Network subscribers reached a total of 731,000, an addition of just 31,000 subscribers from the end of June. The number represents also new subs from over 170 countries which started getting the Network in August, a number which is surely not what WWE wanted.
With disappointing numbers, WWE has once again hit the reset button on their subscription model and announced that the $9.99 a month will now be without a six month commitment and you can cancel at any time just like Netflix or Hulu.
“During the quarter, we delivered stronger financial performance than anticipated and surpassed our guidance while making significant progress on the execution of our WWE Network strategy,” stated Vince McMahon, Chairman and Chief Executive Officer. “To capitalize on the substantial opportunity created by WWE Network, it’s time to remove all the barriers to those that want WWE. We are excited to introduce a new simplified price plan at $9.99 per month, and like Netflix with no commitment/cancel anytime. This reflects our belief in the broad appeal of WWE Network content.”
In an effort to drive more numbers to the Network, all new subscribers who register for the network in November will receive the month of November for free, including the opportunity to watch Survivor Series live on Sunday, November 23rd.
In addition, WWE also announced that the WWE Network will be available in the United Kingdom on an over-the-top service in November. The OTT service is just what the rest of the world – minus Canada – gets.
McMahon remained optimistic about the long-term plan of the WWE Network and its business model.