WWE announced the appointment of Michele Martell as Vice President, Kids Entertainment. Martell, who will report to WWE Executive Vice President, Creative, Stephanie McMahon, will be responsible for overseeing the strategic development, execution, and promotion of WWE’s kids entertainment strategy.

Martell will focus on production, digital media, consumer products, marketing and fan engagement as well as identifying opportunities for external partnerships, acquisitions and community events, all on a global basis.

Prior to joining WWE, Martell held the position of Chief Operating Officer and General Counsel for SD Entertainment, where she oversaw the acquisition strategy and execution for entertainment products with an emphasis on children’s brands.