WWE launches YouTube video game channel

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WWE yesterday announced the launch of UpUpDownDown, a new YouTube channel focusing on video gaming hosted by one third of The New Day and avid gamer, Xavier Woods.

Woods will be joined by other YouTube celebs, WWE Superstars, and video game editors for daily programming to discuss everything in the world of gaming.

“By leveraging WWE’s massive influence on YouTube and tapping into a content vertical that scores highly among our fans, we’re poised to make an immediate impact with this new channel,” said Lisa Fox, WWE Executive Vice President, Content. “We’re confident that UpUpDownDown will entertain not only WWE fans, but gamers everywhere.”

Programming will include: UpUpDownDown Plays (Mondays) – A “Let’s Play” style show featuring Woods and other personalities playing through today’s hottest titles; For the Lolz (Wednesdays) – Woods and others explore the vast worlds of popular sandbox games like Grand Theft Auto V, where just about anything and everything can happen; Jump Scares (Fridays) – Delving deep into the horror genre, players push their intestinal fortitude to the limit by creeping through the industry’s most bloodcurdling games; Superstar Savepoint (Saturdays)  Guests are tasked with jumping into a random game totally “cold,” and must help lead Woods to gaming glory in this unpredictable co-op experiment; Gamer Gauntlet (Sundays) – Woods and friends challenge each other for more than gaming bragging rights, with losers suffering pre-determined penalties.