WWE announced a new campaign titled “Get the Gear, Give the Gear” in benefit of Connor’s Cure to help find a cure for pediatric cancer, where fans, beginning Monday, September 5 through the end of the month, can purchase bracelets and bandanas with 100 percent of net proceeds benefiting Connor’s Cure to support pediatric cancer research.
WWE will utilize its global assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the WWE announcer table, entrance ramp, ring skirts and ring posts will go gold to promote the fight against pediatric cancer. Additionally, WWE Superstars will visit pediatric cancer patients at hospitals across the country.
“WWE is extremely proud to expand our support of Connor’s Cure around Pediatric Cancer Awareness Month,” said Stephanie McMahon, WWE Chief Brand Officer. “The continued effort to raise awareness and funds in the fight against pediatric cancer is important to help find a cure for this devastating disease. We are grateful to the WWE Superstars, fans, The V Foundation and Children’s Hospital of Pittsburgh for their continued support.”
“The V Foundation is excited to recognize Pediatric Cancer Awareness Month with such a fantastic and motivated partner,” said Susan Braun, CEO of The V Foundation. “We are both driven to end this disease, and working as a team to meet that goal means success can come more quickly.”
All funds raised through Connor’s Cure will be distributed through the V Foundation’s grant making process. In addition, WWE will donate a Connor’s Cure bracelet or bandana to a child battling pediatric cancer for every item purchased. Fans will also be able to give a donation during checkout on WWEShop.com and can use the Connor’s Cure bracelet filter on their Facebook and Twitter profiles to show their support.
To date, Connor’s Cure has raised more than $1 million and assisted more than 100 families around the world.