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WWE Chief Revenue & Marketing Officer pens article for AdWeek




WWE’s Chief Revenue & Marketing Officer Michelle Wilson has an article published on the popular today titled ‘7 Lessons Any Marketer Can Learn From the Enduring Success of WrestleMania.’

The article focuses on how marketers in any industry can learn from the ongoing growth, fan engagement and sponsor integrations that have made WrestleMania an enduring phenomenon in seven points: Be a storyteller, be bold, be a fan, be everywhere, be valuable, be caring, and be current.

Expect many other WWE-related stories on different mainstream websites throughout the week. You can read this particular story at

Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!


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