WWE announces partnership with Nothing But Nets in fight against malaria
Yesterday, WWE Executive Vice President of Creative, Stephanie McMahon, and WWE Divas Layla and Alicia Fox were present to announce the new WWE partnership with Nothing But Nets at the Social Good Summit. The new alliance with the United Nations Foundation’s global, grassroots campaign is designed to save lives by preventing malaria, a leading killer of children in Africa.
The announcement was made by McMahon at the Social Good Summit and via Twitter by Layla and Alicia during the “Wrestling Malaria: Uniting Fans Online & Offline for Social Good” Q&A, which was held at the 92nd Street Y in Manhattan. The Q&A, which was streamed live online in over 200 countries and translated into six languages, was moderated by Elizabeth Gore, Vice President of Global Partnerships for the United Nations Foundation.
“We are very excited to join WWE in this special partnership,” said Gore, who added that they hope to eliminate malaria in Africa by 2015.
WWE plans to promote its new partnership with Nothing But Nets through its programing and social media channels. Also, the Divas will visit Africa in the upcoming year to distribute bed nets and draw more attention to this issue.
“We are thrilled to join forces with WWE to spread the buzz about Nothing But Nets and the fight against malaria to their millions of fans,” said Chris Helfrich, Director of the Nothing But Nets campaign. “Malaria is a serious global health problem that affects millions of families worldwide, mostly in Africa. Bed nets are a simple, cost-effective tool to shield people from deadly mosquito bites. An alliance with a fun, dynamic organization like WWE and the fabulous WWE Divas will help more Americans than ever send nets and save lives!”