WWE announced yesterday a new multi-year deal with The Bridge Direct, a toy manufacturer to develop and market WWE construction toys.
The new toys will be marketed for kids of the ages between 4 and 14 and will include figures, accessories, and construction bricks to “build your own” playsets.
“We are excited to partner with The Bridge Direct and bring WWE’s new construction line to market for the first time,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “The new product line will provide the youngest members of the WWE Universe with an entirely new way to engage with our brand, further cementing their connection to WWE.”
Jay Foreman, President and CEO of The Bridge Direct described WWE as one of the greatest sports entertainment franchises in the world today.
“We are thrilled to partner with WWE on an exciting product line that offers a compelling and interactive way for young fans to engage with one of their favorite entertainment franchises.”
The WWE construction toys are expected to begin rolling out at major mass retailers in Spring 2014.