WWE and Susan G. Komen unveiled this year’s campaign in the fight against breast cancer titled Unleash Your Warrior.
WWE will utilize its global platforms including WWE Network, TV broadcasts, live events, PSAs, and digital and social media to generate awareness and encourage action. Throughout the month of October, the WWE announcer table, entrance ramp, ring skirts and digital signage will be co-branded, and the middle ring rope turned pink to promote the fight against breast cancer. WWE Superstars will wear co-branded “Unleash Your Warrior” apparel, and breast cancer survivors along with those still battling the disease, will be honored on Raw and Smackdown.
A commemorative, limited edition “Unleash Your Warrior” t-shirt that is also available for purchase at WWEShop.com and at WWE live events, with 100 percent of net proceeds benefiting Komen research grants focused on metastatic breast cancer. Fans also have the option of donating $1, $5, or $10 upon checkout, with all proceeds benefiting Komen.
“We’re so grateful to be enhancing our partnership with WWE this fall in support of those 154,000 women and men currently living with metastatic breast cancer in the U.S.,” said Christina Alford, SVP of Development at Susan G. Komen. “We are encouraging WWE’s countless dedicated fans and supporters to unleash their warrior within and join us in the fight against breast cancer.”
The partnership between WWE and Susan G. Komen launched in 2012 with the successful Rise Above Cancer campaign, and to-date, has raised $2 million for breast cancer research, education and screening.
“WWE is proud to expand our partnership with Susan G. Komen to raise funds and awareness in support of the courageous individuals battling metastatic breast cancer,” said Stephanie McMahon, WWE Chief Brand Officer. “This support is essential to improve the treatment and quality of life for the true warriors with this devastating disease, and we remain committed to standing side by side with Komen in the fight to end breast cancer.”