WWE and Special Olympics announce international partnership

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WWE and Special Olympics today announced an international partnership that will see WWE support Special Olympics’ Play Unified campaign, which fosters friendships, understanding, and inclusive communities among people with and without intellectual disabilities by uniting them through the power and joy of sports.

WWE Superstars will participate in Play Unified events with Special Olympics athletes from around the world, including China, India, Mexico, Germany, the United Kingdom and the United States, and WWE will utilize its global platforms including WWE Network, television broadcasts, live events, and digital and social media to generate awareness and support for Special Olympics.

“Special Olympics and WWE have an authentic, shared value of creating understanding and inclusion and celebrating diversity. We are thrilled that WWE is joining us in Playing and Living Unified,” said Special Olympics CEO Mary Davis. Davis added “when an influential entity, like WWE, publicly demonstrates their support for Special Olympics and marshals its support around us, that’s an incredibly validating signal to our 4.5 million Special Olympics athletes that says ‘you count, you’re not invisible, your life matters.’”

Stephanie McMahon, WWE’s Chief Brand Officer said that WWE is proud to expand their support to the Special Olympics and the heart, passion, and dedication of the athletes has served as inspiration to all the WWE Superstars.