WWE and SNICKERS will once again team up for WrestleMania, with the popular brand serving as the exclusive presenting partner of WrestleMania 33.
SNICKERS’ presenting partnership of WrestleMania 33 is highlighted by custom TV creative produced by WWE for SNICKERS, which will feature WWE Superstars and the brand’s popular ‘You’re Not You When You’re Hungry’ campaign. The creative will appear across WWE’s global digital and social platforms, WWE Network, and on WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network, a long-standing SNICKERS partner.
SNICKERS will also leverage WWE’s YouTube channel with a complete brand takeover the day of WrestleMania. Additionally, SNICKERS will have promotional activity at WrestleMania Axxess, presence at WWE live events leading up to WrestleMania 33, retail promotions, as well as custom digital and social content, including a Snapchat live story.
“When it comes to displaying the ‘hunger symptoms’ that SNICKERS satisfies, nobody embodies them better than WWE Superstars,” said Allison Miazga-Bedrick, Director, SNICKERS Brand. “We’re back for a second consecutive year as the presenting sponsor of WrestleMania 33 to once again share our ‘You’re Not You When You’re Hungry’ message to an extremely engaged WWE fan base in unique ways.”
Michelle Wilson, WWE Chief Revenue & Marketing Officer, said, “We are excited to partner with SNICKERS for the second straight year as we aim to raise the bar in bringing their award-winning ‘You’re Not You When You’re Hungry’ campaign to life in entertaining ways that only our WWE Superstars can. As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, SNICKERS will reach our global fan base that consumes content across all platforms.”