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WWE and Pearson Foundation announce WrestleMania Reading Challenge initiative

WWE and Pearson Foundation announce WrestleMania Reading Challenge initiative
January 25
15:27 2013
 

WWE and the Pearson Foundation today announced a partnership to expand WWE’s WrestleMania Reading Challenge and promote the importance of literacy through a new digital reading program.

Beginning February 4, students between the ages of 4 and 11 will have the opportunity to join the WrestleMania Reading Challenge at WWEReadingSuperstar.com.

Through this new partnership with the Pearson Foundation’s digital reading initiative, We Give Books, students will be able to read children’s books online, virtually connect with WWE Superstar Reading Buddies and enter to win a trip to WrestleMania 29 or a school visit from a WWE Superstar.

“WWE is proud to expand its commitment to literacy initiatives through this new partnership with the Pearson Foundation and We Give Books,” said Michelle D. Wilson, Chief Marketing Officer, WWE. “Given that today’s youth are digitally connected at such an early age, the WrestleMania Reading Challenge will now reach more children than ever before.”

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