WWE today announced that it has teamed up with Doritos for the first time ever as the popular brand will be the presenting sponsor of next month’s SummerSlam pay-per-view.
Apart from sponsoring the pay-per-view, Doritos is also holding two national promotions. The first one is to be able to win an “unforgettable” SummerSlam viewing party and the second is a contest offering fans the chance to interview WWE Superstars as a correspondent for the WWE App.
“By teaming up with WWE, we will deliver over-the-top experiences – just like our Doritos Jacked product line – to our fans, making it a summer to remember,” said Ram Krishnan, vice president of marketing, Frito-Lay. “Just like WWE Superstars and Divas, we know our fans are fearless so we have one more surprise in store this summer that will push this bold experience to a whole new level.”
Details of the promotions can be read at the full press release located here.