Cricket Wireless and WWE announced today that they will team up with for a multi-year agreement, providing Cricket significant visibility and consumer engagement at WWE’s biggest events of the year, including WrestleMania, SummerSlam, Royal Rumble and Payback.
WWE’s relationship with Cricket Wireless is highlighted by a sponsorship of WWE Network. WWE will also utilize its platforms including broadcasts on USA Network, as well as live events, digital and social media to generate awareness and exposure for Cricket Wireless. WWE Superstar John Cena will serve as a Cricket brand ambassador and promote the sponsorship through social and digital media. Cena will also be featured in Cricket Wireless marketing materials and through custom branded content. Additionally, Dolph Ziggler, who began serving as a brand ambassador last year, will continue his relationship with Cricket.
“Fans came to our stores in mass, showing incredible passion for the family-friendly entertainment WWE offers and the larger than life Superstars and Divas that ignite the kind of excitement only they can produce,” said Janna Ducich, Vice President and Chief Marketing Officer, Cricket Wireless. “It’s time to take it to the next level. This sponsorship enables us to reach fans through WWE events that have been staples in living rooms for decades. We are in an incredible position to introduce the simplicity, transparency and dependability that sets Cricket apart from all of its competitors.”