Apart from breaking the attendance and gate money records, WrestleMania 32 broke a couple of more records in technology and social media worlds.
WWE announced that the event was the most social event in WWE history according to Nielsen Social with 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone, an increase of 50 percent and 18 percent year-over-year, respectively. Over 250 million video views were registered by the WWE.com website, WWE App and social media during WrestleMania Week, an increase of 122 percent year-over-year. In addition, the AT&T network WiFi at the AT&T Stadium got hammered with 8.6 terabytes of data, an increase of 36 percent over the data traffic during the College Football Playoff National Championship Game in 2015.
Over at the WWE Network, subscribers watched 21.7 million hours of WWE footage during WrestleMania Week or 12 hours per subscriber during the week. This compares to 15 million hours last year, a year-over-year increase of 45 percent.
Apart from the $17.3 million gate money, WWE also generated a record-breaking $4.55 million in WrestleMania merchandise revenue, an increase of 37 percent or $1.2 million, from last year’s previous record at WrestleMania 31.