Total Divas helps E! grow 7% across key demos in May
E! issued a press release announcing year-over-year primetime growth across key demos in the month of May, and crediting one of the WWE shows – Total Divas – for their 7% increase.
“Returning series Total Divas is one key driver of growth, out-delivering year-ago programming across all key demos by impressive triple digit growth up to +135% in Total Viewers (1.0 Million), +103% in Women 18-34 (252,000), and +142% in Adults 18-49 (628,000),” the press release reads.
Total Divas is pacing as E!’s best sophomore original series in two years since May 2012 and is the network’s second-most watched original program after Keeping Up with the Kardashians.
Total Divas also ranks as a Top 5 ad-supported cable show on Sundays 9PM to 10PM in Women 18-34 (#3) and Adults 18-34 (#5).