If this is a sign of what is coming next remains to be seen but WWE Shop has moved all Ryback merchandise in the sale section, with all his t-shirts, apparel, and other accessories and toys marked down for clearance.
Ryback only has 16 products on WWE Shop and in his statement last week he said that being booked the way he was had an effect on his merchandise, thus making less money than usual.
Meanwhile WWE Shop is running a 30% off on select t-shirts using the code TSHIRT30 before checking out. T-shirts include those of Cesaro, WrestleMania 32, Sami Zayn, Triple H, The Rock, Shinsuke Nakamura, NXT, Kevin Owens, Sting, and many others. You can order at http://w-o.it/wweshopcom.