WWE Replica Titles

-

Free WrestleMania promotion to new subs on the Network to continue

Speaking at the 2017 Needham Emerging Technology Conference in New York earlier today, WWE’s Chief Strategy & Financial Officer George A. Barrios hinted that the free WrestleMania WWE Network promotion will continue for years to come.

Barrios said that if the promotion didn’t leave good results, they would not do it, justifying the company’s dangerous leap to offer its biggest pay-per-view of the year for free to new subscribers for the past two years.

This year, there were 361,000 people who took WWE’s offer to watch WrestleMania for free, 288,000 of which were domestic subscribers and the rest were international. The day after WrestleMania 33, WWE announced 1.95 million subscribers to their over-the-top service, a 7% increase from the number revealed the day after WrestleMania 32 last year.

The big problem however is that typically, the service experiences the biggest churn during the second quarter of the year because the majority of those who opted to take the free offer for WrestleMania eventually don’t renew the service, so WWE gets zero revenue from these subscribers at the end of the day.

Before WrestleMania 33 numbers were factored in, the WWE Network had a total of 1.69 million subscribers at the end of Q1 2017, with 1.57 million of those paying for the service and the rest on a free trial. Numbers for Q2 2017 will paint a better picture on how much subscribers WWE retained from the post-WrestleMania 1.95 million number.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Dynamite TV Report for 04/24/2024

Venue: Daily's Place, Jacksonville, Fla. ***** To the Elite arriving earlier today with their belts.  Matt said he loved when Okada...

Dynamite to air live coast-to-coast tonight on TBS

AEW returns home to Jacksonville's Daily's Place tonight for Dynamite which will air live coast-to-coast due to other sports...

WWE 2024 Draft rules announced

WWE today published the 2024 Draft rules, with the two-night special taking place this Friday on Smackdown and Monday...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading