TNA today announced a new 24/7 cross-platform programming initiative titled, “Where Action Never Ends,” where cameras will be rolling on the TNA superstars at live events, on the road and in their homes, giving viewers the chance to experience IMPACT Wrestling 24 hours a day and 7 days a week.

Exclusive content will be filmed during the week and will be presented online at www.impactwrestling.com, on social channels including YouTube, Twitter, Facebook and Instagram, as well as a variety of new distribution channels in the coming months.

Universal Studios in Orlando, will serve as the hub for TNA programming strategy with shows primarily taping at their location, along with some IMPACT shows that will be filmed on the road from different markets. The first IMPACT show scheduled from Orlando will air live on November 21.

“The way that people view television has dramatically shifted, and it is incumbent upon us to deliver a modern, revolutionized way of watching professional wrestling to our fans,” said President Dixie Carter. “Our reality is that we only have 82 minutes of programming each week and a large roster of talented professionals that deserve more exposure. With our new ‘Where Action Never Ends’ creative direction, we will deliver just that for both them and the fans.”