In quite a surprising move, TNA today announced that Billy Corgan, founder of the Smashing Pumpkins and creative icon, is joining the company as Senior Producer, Creative and Talent Development, effective immediately. In this position, Corgan will develop characters and create story lines for TNA’s Impact and other programming.

“I’ve known Billy for years and have always been blown away by his musical artistry, as well as his knowledge and understanding of professional wrestling,” said TNA President Dixie Carter. “He has always impressed me with his creativity and passion for our business. Billy is truly gifted and understands the emotion tied to the psychology of connecting with an audience. The more we talked, the more I realized his perspective has the potential to make a huge impact on our brand.”

Corgan will attend TNA television tapings where he will serve as a senior producer. This is not the first time that Corgan will be involved in professional wrestling as he co-founded Resistance Pro Wrestling in 2011 although he is no longer associated with the promotion.

“Saying I’m humbled and honored by this opportunity to be part of TNA, a world-class wrestling organization, is an understatement and a dream come true,” said Corgan. “What’s great is the entire TNA organization stands in full support of my music life with the Smashing Pumpkins. In return, I’m fully committed to using my 30 years of entertainment experience, along with my deep-rooted passion for pro wrestling, to take on the thrilling challenge of creatively contributing to IMPACT WRESTLING, finding and developing new talent, and working eye-to-eye with the best-of-the-best. For as cultures currently evolve at great speed, so must pro wrestling meet and supersede such expectations to thrive.”