Before joining City, Cook spent 12 years at Nike, and UFC President Dana White said the company is confident that Cook will continue the huge developments the UFC has made overseas.

“Garry is a man with a fantastic record for high-profile achievements in the sports industry with tremendous international experience,” White said.

“I am absolutely delighted to be joining the UFC,” Cook said. “Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”

The former City chief resigned from his position at the English football club following an e-mail controversy involving the mother of one of the players.