Cena became the first man to knock Fred Flintstone off the popular cereal box and TV commercials, a partnership that started thanks to The Rock calling Cena “fruity pebbles” because of his wide variety of colored t-shirts during their feud for WrestleMania 28.

“We’re thrilled to be expanding our partnership with John Cena beyond the cereal box and connecting him with fans both on TV and at play,” said Sharon Pupel, Marketing Director at Post Foods. “We hope kids enjoy virtually interacting with the ‘champ’ through the launch of the PebblesPics app and on-pack giveaway, and we want to make sure we continue to provide fans with fun and positive experiences, not only at the breakfast table, but throughout the day whenever and wherever they choose to play.”

Mark Henry came out just as John Cena was wrapping up his interview and told Cena to hang around cause he wants to say something to him and everyone watching. Henry said he respects everyone in the company because he knows how hard it is to do it. He told Cena that he’s doing an awesome job and at this rate he will be the greatest WWE champion of all time.

Henry was crying and said he’s done pretty good for himself although not as successful as John Cena. He then announced he is formally retiring from active roster as fans chanted “one more match” and “thank you Henry.” John Cena lead the clapping and handed him the WWE title. Henry gave Cena the title back, saying that that is something you have to earn.

“I stand before you a proud, proud man,” a very emotional Henry told the crowd as everyone gave him a standing ovation. He thanked his wife, son and daughter, and then said, “Baby I’m coming home!”

At that point, Cena went back in the ring and gave Henry the title and raised his hand. As soon as Cena went to hug Henry, Henry grabbed him and delivered the world’s strongest slam to a thunderous pop from the crowd!

Standing at the top of the ramp, collecting his wrestling boots which he left behind on his way down, Henry looked at the crowd and screamed, “That’s what I do!”

The Never Give Up clothing line will feature shirts, hoodies, pants, shorts, outerwear, headwear, and accessories all “inspired” by the current WWE champion.

“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our young fans,” said Cena. “For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”

Cena is appearing at the convention today from 3:30PM till 7:30PM while Daniel Bryan will be there on Saturday, May 1, between 12:30PM and 3:30PM. Steamboat will also be there on Saturday from 1PM till 4PM. The two will do a Q&A together between 3PM and 3:30PM in room 108.

The WWE champion is featured on the main graphic of the Wizard World website along with Stan Lee, William Shatner, Henry Winkler, and others.

After the show was over and Triple H was escorted out of the arena, John Cena and Alberto Del Rio teamed up to take on Jack Swagger and Ryback in a tag team match. The faces won after Cena pinned Swagger.

After Kane took both tag titles, and Bryan complained about it, John Cena said they are in WV and it’s a tradition that when WWE comes here, they do a little something different.

Cena told Bryan that he will give him the WWE title instead if he sings the first verse and the chorus of the song “Country Roads.”

Cena said they are a team and he kicked off the song as the crowd sang along and then Bryan sang a bit and started goofing around in the ring. Cena then threw him the WWE title as he celebrated but Kane took the WWE title away from him and gave it back to Cena.

Kane said that if he wants the tag team title, he has to do one thing – hug! Bryan didn’t want to at first and fans chanted yes, yes, yes, and Bryan had some fun with the crowd hugging Kane in slow mo and then jumping up and down.

The hilarious segment went on for 10 minutes and ended with a fan being invited to the ring to hug Cena and get into a yes/no shouting contest with Bryan. Great stuff. Watch it in full below.

The WWE champion – flying in from Poland – surprised a little kid named Nick who has a heart defect and already underwent eight life-saving surgeries. Nick and his family were brought in to the Today Show by the Make-A-Wish Foundation and when asked what was Nick’s wish, the young WWE fan said he would love to meet John Cena.

Cena came out from behind the scenes much to the shock of young Nick who was left speechless with a million dollar facial expression. Cena handed him the WWE title and asked if he’s ever been to Monday Night RAW. Nick said no, so Cena invited Nick, his brother, and their parents, to be his guest for tonight’s RAW in Columbus, Ohio.

You can watch the video below.

“The WWE Champion injured his right Achilles tendon while battling Ryback,” the story on the website states without giving further information about the severity of his injury.

Cena is scheduled to defend the WWE title against Ryback at Extreme Rules.

Addressing Cena’s comments from their segment on Monday Night RAW, Ryback wrote that watching the pain on John Cena’s face was worth standing back for, referring to the beat down by The Shield as he watched from the ramp.

However the comment that sparked some red flags came immediately after with Ryback saying, “Funny the 2 things he says I lack his ex wife seems to love. #RybackRules.” Ouch!

All of Ryback’s tweets were gone and now only shows one tweet, which he posted just an hour ago which reads, “If you have something worth fighting for you have to fight for it. Being bred to b scared is the problem. Rules will be broken.”

Cena had a bad case of food poisoning which he suffered earlier in the week but nothing was going to stop him from being part of the main event of WrestleMania again.

“With The Rock’s limited schedule, I didn’t think it was a shoe-in to ever have the chance again,” Cena told the website regarding their once in a lifetime turned twice feud.

The Rock suffered an injury during his match with Cena, tearing his abdominal and abductor muscles off the bone.

Cena said he heard a lot of chants – including for Michael Cole, Justin Roberts, and JBL – however he didn’t hear one for the camera man Disco Stu. So what did the fans do? Of course chant his name.

Cena said that from all the chants, he loved the “We Are Awesome” chants. He thanked the fans for making Dolph Ziggler’s moment of winning the World title special.

He said that when Rock debuted the new WWE title he said it was for the people. Cena said that he was right, because it’s the fans who create the Superstars and the fans create the atmosphere. He said a lot of dollars and a lot of vacation days were spent over this WrestleMania weekend and there was no better way that to prove that title belongs to the people, he was going to leave it to the fans. He threw the belt in the middle of the ring to a loud applause from the crowd.

Cena said that usually they end the night by playing somebody’s music but not tonight, because tonight, the fans are going to play the music. At that moment, the rowdy New Jersey crowd started singing Fandango’s theme as Cena danced his way all the way to backstage, bowing to the crowd before going to the back to a nice ovation from the fans.

You can see the full video of this below.

The new authentic “The Champ Is Here” t-shirt features a white-only shirt colour with the words “THE CHAMP IS HERE” in big bold black font and an arrow pointing downwards. An image of the new WWE title is printed across the waist section of the shirt which the arrow points down to…and not, you know, something else!

The back has “RTIME=NOW” using the same font and color of the front text and the sleeve has the John Cena hand gesture.

It’s available to order now on WWEShop.com for $24.99 or $21.99 for a youth size. The shirt is expected to be in stock on April 15.

“It’s the biggest show of my career,” The Rock – who is now 40 – said, revealing that it was his choice who he wanted to wrestle this year on the show.

He said he chose John Cena because it made the most sense and it was the biggest money match WWE could offer right now. Besides that, he said there is deep respect in real life between the two.

“He’s been the No. 1 guy in the company for many years now, and has managed to maintain a genuine, optimistic love for the business,” The Rock said. “Often times, inherently, what the business creates is pessimism over time, and unhappiness. John has been able to stay above that, not get lost in the garbage, and not get lost in the noise. He’s very focused, very committed. There’s an X-factor about John that moves an audience.”

One newsworthy thing in the article was that The Rock hasn’t decided if he will be taking part at WrestleMania 30 next year despite being involved in the press conference when New Orleans was announced.

You can read the article in full here.

The only appearance of Cena on the show was in a video to hype up the WrestleMania match between him and The Rock however the former WWE champion did appear in person after the show was over.

Cena was part of the post-show non-televised dark match, joining Ryback to take on The Shield.

“Great time in Indy tonight! Not on Raw, but after strictly for WWE live crowd. Hope they liked NEW TEE SHIRT,” wrote Cena on Twitter.

Since The Rock was not booked for tonight’s show the decision was made to keep Cena off television but still have both of them be a part of the show with that video montage.

Both Superstars kicked out of each other’s finishing moves, with CM Punk also delivering the now non-existent piledriver on Cena. Cena on his part delivered a hurricanrana as part of his finishing sequence which saw Cena delivering another Attitude Adjustment for the pinfall victory.

After the match was over, the current WWE champion The Rock tweeted a congratulatory message to the number one contender after finally defeating CM Punk.

“Congrats John.. Its official: Wrestlemania 29 @WWE Heavyweight Champion The Rock vs @JohnCena Greatness vs Redemption #BringIt,” Rocky wrote.

The Rock and Royal Rumble winner John Cena will go head to head for the second time in a row at a WrestleMania main event – the first time in WrestleMania’s 29 year history that such a thing is occurring.

“Congrats @TheRock …… I’ll see you at #thedance @WWE get ready for #WM29 4/7/13,” tweeted John Cena after yesterday’s Elimination Chamber.

This panel – which will also include Stephanie McMahon, the Executive Vice President of WWE Creative, and Perkins Miller, Executive Vice President of WWE DIgital Media – will explore how WWE is leveraging creative, media, technology and talent to become one of the most widely respected and successful brands in social TV.

The panel will be moderated by Khris Loux, co-founder and CEO of Echo, a partner with WWE when it comes to social media integration.

If you would like to participate in the “Get Ready to Rumble! How WWE is Crushing Social TV” panel, the event will be held on Saturday, March 9, between 11AM and Noon at the Sheraton Austin Capitol at 701 East 11 Street in Room EFGH.

Cena will meet fans, sign autographs and pose for photo ops on May 30 from 3:30PM till 7:30PM while Bryan will do the same as well as conduct an interactive Q&A panel, on June 1 from 12:30PM till 3:30PM.

“John Cena is a once-in-a-generation athlete, performer and entertainer. And more importantly, an incredible humanitarian,” said John Macaluso, Wizard World President and CEO. “After witnessing the massive crowds that came to see John in Chicago last year, we knew we had to have him back. And we are ecstatic John has decided to come to Philadelphia.”

Macaluso was equally excited to have Bryan appearing as well. “Yes! Yes! Yes! was the chant we heard over and over again from our fans at last year’s Philadelphia Comic Con. We knew at that moment we had to bring in Daniel Bryan, and we are thrilled to have him!”

Cena already did this last year thanks to The Rock when he called him Fruity Pebbles, triggering the company to take advantage of the free advertising. However last year, Cena was only featured at the top of the box while Fred Flintstone still commanded the front artwork of the cereal. This time, the former WWE champ will take the front and center position, something that AdAge says it is a rare feat for a non-Flintstones character.

Andrew Judelson, WWE’s exec VP-sales and sponsorship, says that other similar deals are in the works involving other WWE Superstars.

Throughout the next few weeks on RAW and Smackdown, WWE Superstars – and who knows, maybe even a Diva – will throw their name in the list of participants of the 30-men over the top rope match hoping to get a title shot at WrestleMania.

This year, the first person who announced himself as participating in the Rumble was John Cena, who revealed his intentions during yesterday’s RAW.

Cena himself is a winner of the 2008 Royal Rumble after he came out as a surprise entry following a few months sidelined with an injury.