The shop will be selling tons of Hulk Hogan merchandise with wrestlers scheduled to appear for autograph signings. Hogan will be helped by his wife Jennifer and daughter Brooke to run the shop along with his longtime friend and manager Jimmy Hart.

Pelican Walk Plaza property manager Mike Buonos hopes that with Hogan’s arrival, the area will see an increase of traffic.

“It’s going to increase tourist traffic, because he himself is a tourist attraction,” Buonos says. “People love Hulk Hogan.”

You can see some photos from the opening day of Hogan’s Beach Shop below.

(Photos courtesy of Hulk Hogan Facebook page)

Opening at the end of next week, the store will be located on the upper level of the Pelican Walk Plaza and will have a display of his memorabilia as well as items for sale. Hogan is planning to be a frequent visitor to his store for autograph signings and he will be bringing his fellow wrestlers with him as well.

Property manager Mike Buonos told the website that his daughter Brooke and his wife Jennifer will also be part of the business although it wasn’t clear in what capacity.

“It’s going to increase tourist traffic, because he himself is a tourist attraction,” Buonos says. “People love Hulk Hogan.”

The Pelican Walk Plaza currently has 11 outlets according to its website.