TIME.COM has a feature where it lists the top 10 worst company name changes and WWE's change from World Wrestling Federation earned them the seventh spot on the chart.

"In a 2000 legal smackdown between the World Wrestling Federation and the World Wildlife Fund over the use of WWF, the wrestlers got pinned. A British court found in 2001 that the wrestling group had violated a 1994 agreement limiting the use of the initials, which the two companies had shared since 1979," the statement reads.

"Our new name puts the emphasis on the E for entertainment, what our company does best," said the then CEO Linda McMahon in a press release at the time.

"The comment didn't do much to stamp out persistent rumors that the fights are rigged - but hey, at least she was honest," concluded the report.