WWE has hired Bill Hirsh and Ted Van Zelst for the position of Vice President of Integrated Sales, both of whom will be reporting to WWE Executive Vice President of Sales & Partnership Marketing, Andrew Judelson.
Prior to joining WWE, Hirsh was Vice President, Corporate Partnerships at the NHL's New Jersey Devils/Prudential Center where he oversaw corporate partnerships and new business development. Hirsh also spent nearly a decade at Madison Square Garden as Director of Media and Marketing Partnerships handling national sales for the New York Rangers, New York Knicks, MSG Network and other MSG properties.
Van Zelst joins WWE from Live Nation, where he was Vice President, National Property Sales. He was responsible for the sale of all national music sponsorship platforms, including headlining tours, venues, content and digital networks. Before joining Live Nation, Van Zelst held the position of Director, Corporate Marketing at NASCAR.
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