- Geof Rochester, who was the Executive Vice President of Marketing for World Wrestling Entertainment was one of the big names who was fired during Friday's massive layoff spree. Rochester was hired in 2006 as the Senior Vice President of Marketing and promoted to Executive Vice President in May 2007. He oversaw WWE's global marketing, integrated brand initiatives, talent branding, live events, pay-per-view, advertising and promotions, research, creative services, and public and government relations. In 2007 he received the CableFax Magazine Faxie for Best Marketer and was also named as one of the "Top 50 Minorities in Cable" by Cable World Magazine.