TNA Wrestling today announced that MDI Entertainment LLC will be offering lottery tickets branded with TNA logos, Superstars, and other artwork for the company.
"We are extremely pleased to have secured this license, and to be able to give lotteries so many noteworthy options to promote games associated with it," said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games, the parent company for MDI.
"In addition to providing the biggest names in wrestling today, Impact Wrestling is offering extraordinary marketing support and incredible prize opportunities. This gives lotteries a chance to reach and inspire wrestling fans - including the often elusive 18-34 age group - in very powerful ways."
TNA President Dixie Carter said that working with MDI will provide a new marketing platform for the company to connect with fans through state lottery programs.
TNA will work with MDI and lotteries to create 2nd Chance prizes that can include merchandise and trips where winners will be treated to a live taping of the Impact Wrestling television show, a backstage tour and a chance to meet wrestling talent.
A "Contract-for-a-Day" prize also can be created, in which the winner will be given the trip, plus an on-camera cameo role to be included in a TNA pay-per-view live show.