- Multichannel News is carrying a story about the marketing campaign involved to promote the upcoming WWE pay-per-view WrestleMania 25.
Apart from the in-store promotion with K-Mart, WWE is spending $10 million in advertising for television spots on ESPN, MTV and USA Network during the most popular shows on those channels. There's also a direct-mail campaign for those who purchased WrestleMania before as well as boxing and MMA events.
DirecTV is developing WWE-based games and other interactive content as well as a skin overlay for DirecTV's Sports Mix channel. The other satellite provider, Dish Network, will be running a cross-channel spot with an interactive overlay that will allow viewers to immediately order the PPV event.
Comcast is also joining in on the fun by offering a live I-chat session on April 3 via Comcast.net featuring John Cena.
On the web front, WWE launched the WM 25 microsite a few weeks ago and it has generated 30 million hits since it was launched. Last year WWE.COM topped 68 million page views and 1.7 million unique users during the WrestleMania period.