- PWInsider.com is reporting that WWE producer Bruce Prichard has been released from the company. Prichard is probably best known as the individual who performed the Brother Love gimmick. He started with the company in 1988 and stayed there till 1991 when he was released but brought back in 1993 and has remained with WWE ever since. While his on screen appearances since his second run have been very limited, Prichard was one of the main guys backstage in the company producing vignettes and even writing.