Global apparel company Under Armour announced yesterday that it has signed a long-term partnership with Dwayne “The Rock” Johnson to create a range of products across footwear, apparel and accessories as well as support Under Armour’s Connected Fitness initiatives.
This multi-faceted partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s Connected Fitness platforms including the recently debuted Under Armour HealthBox and Record application. Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag that will launch on UA.com and be available in select Brand Houses in the next few weeks.
“We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business. Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness,” said Johnson.
If you noticed yesterday on Raw, Johnson was sporting an Under Armour shirt with the trademark Brahma Bull logo printed on it.