Dwayne Johnson and team developing bodybuilding scripted drama for USA Network

Dwayne Johnson

Variety is reporting that Dwayne “The Rock” Johnson and his Seven Bucks Productions are developing a series for USA Network titled Muscle Beach.

The synopsis for the one hour long scripted drama says that it is set in a legendary bodybuilding gym in ’80s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost.

The script is penned by Jeremiah Friedman and Nick Palmer, who will also serve as executive producers. Other executive producers will include Johnson himself, his manager and ex-wife Dany Garcia, Hiram Garcia, Brian Gewirtz, along with Beau Flynn and Wendy Jacobson of FlynnPictureCo.

Universal Cable Production’s Dawn Olmstead, Kate Fenske and Garrett Kimble will oversee the project for the studio.